http://illusionsofreality.blogsome.com Random ramblings of a techie whiz kid and wannabe bizwhiz!! Mon, 04 Feb 2008 17:12:29 +0000 http://backend.userland.com/rss092 en I have been thinking a lot over a long time about the currently existing business models. The most common one that everyone talks about (probably because its so evident now and proven) is Google’s advertisement based model. But I have been thinking over and over again in this direction and ... http://illusionsofreality.blogsome.com/2008/02/04/business-models-in-a-free-world/ Clive Thompson recently wrote an interesting article (at http://www.fastcompany.com/magazine/122/is-the-tipping-point-toast.html) based on Duncan Watts theory that, in a way opposes Malcolm Gladwell’s Tipping Point theory. However, for me, more interestingly, I noticed a difference in opinion on this between what Seth Godin had to say and what Guy Kawasaki thought! Seth notes ... http://illusionsofreality.blogsome.com/2008/01/29/the-tipping-point-thing/ I came across a very interesting company today and then ended up reading a lot of stuff on this company. Jones Soda - it is. The company sells soda in United States - something that most companies would not even think of doing in presence of the giants Coke and ... http://illusionsofreality.blogsome.com/2008/01/29/jonesing-a-cool-soda/ Okay. Now I know that its been ages since Kindle is out but I’ve been lazy over putting this one down. But frankly speaking, first time I saw that Kindle thing on Amazon’s pages, I was like - why is Amazon doing that? I thought so because I have always ... http://illusionsofreality.blogsome.com/2008/01/06/amazon-does-it-ipod-with-kindle/ I recently read a very interesting post on how marketing folks can use a theory of exclusion to attract people. The post (by Seth Godin on his blog) is at http://sethgodin.typepad.com/seths_blog/2007/12/exclusion.html Incidentally, just a few days ago when I was thinking about different perspectives of business, I started to realize that ... http://illusionsofreality.blogsome.com/2008/01/02/psychology-and-business/ I’m fond of Google - no doubts - I hit that search page more often than I hit the applications on which I am working. Here are some things I find good and bad about Google: 1. Google’s current integrator strategy rocks. Bringing out OpenSocial rather than another SN. Bringing out ... http://illusionsofreality.blogsome.com/2007/11/29/a-kids-take-on-google/ This post was actually supposed to just talk about Joost features - a video on demand service that I like watching. I’ve been onto Joost since it was in beta. But as I was thinking more and more about Joost - another thought process kicked in and as you’ll read ... http://illusionsofreality.blogsome.com/2007/11/16/joost-and-the-competitive-vod-video-sharing-market/ Techcrunch has posted about an interesting report from IBM on how advertising is radically changing. For me, the juice out of the entire post and report are the following changes in modern day advertising market, which I would like to call as a 10x Change in Andy Grove’s terminology: 1. Consumers ... http://illusionsofreality.blogsome.com/2007/11/12/19/ Okay - now I know that entire blogosphere has been talking about the Google’s OpenSocial but I still wont mind adding my two cents to this one. First up, as I have said in previous posts - social networking does require a lot more to reach to its full potential. Though ... http://illusionsofreality.blogsome.com/2007/11/09/googles-opensocial-is-it-really-that-open/ In recent times, I have been watching the kind of companies being floating in the Web 2.0 space. While this cannot be a complete representation of current Web 2.0 scene, a lot of them  do not seem very impressive: 1. WooMe.com - This website is all about online speed dating. Like ... http://illusionsofreality.blogsome.com/2007/10/18/web-20-where-are-we-heading/